In association with Heineken
10-May-2021 By The Morning Advertiser
Having been side-lined for the best part of a year, pub operators from England, Scotland and Wales see this summer’s UEFA EURO 2020™ as a potential gamechanger. Here, four operators discuss their tournament tactics.
28-Feb-2018 By James Beeson
The Football Association (the FA) has announced a new long-term partnership with AB InBev-owned beer brand Budweiser.
MA Sport
12-Jul-2016 By Darren Fletcher
As the dust settles on Euro 2016, BT Sport commentator Darren Fletcher gives his thoughts on England’s woeful performance and why the new manager must restore pride in the national team.
EURO 2016
06-Jun-2016 By Daniel Woolfson
Carlsberg has launched Three Lions, a new ale, as part of its support for UK pubs and bars over the summer and football season.
Euro 2016
23-May-2016 By Mike Berry
Carlsberg is putting pubs at the heart of its official beer sponsorship of next month’s Euro 2016 and the England team.
Summer of Sport
04-May-2016 By Oli Gross
Licensees will be hoping for strong performances from the home nations to boost sales during Euro 2016. Oli Gross caught up with footballing legend Rio Ferdinand to discuss England’s prospects for the tournament.
Sport
12-Feb-2016 By Mike Berry
This summer’s Euro 2016 could provide a bonanza for pubs to the tune of at least £60m, according to Carlsberg UK.
02-Jun-2014 By Jo Bruce
Bar Sport sites are offering a football themed menu for the World Cup.
Defoe's winner worth millions to pubs
24-Jun-2010 By Matt Eley Matt
Pubs are celebrating with relief after Jermain Defoe's goal against Slovenia rescued the trade from a disastrous World Cup. Such was the suspected...
100 barstaff change their name to Wayne Rooney
03-Jun-2010
Pubs have been pulling out the stops in their final preparations for the big World Cup kick-off in South Africa next week. But one pub company has...
'Local council bans traditional pub game'
30-May-2010
The traditional East Anglian pub sport of "Dwile Flonking" has been banned by a council because it breached health and safety drinking laws, it was...
Pub bans all talk of the World Cup
19-May-2010
An Essex pub is hoping to attract World Cup "widows" after banning all talk of the tournament while the rest of the country goes football crazy. The...
Carlsberg gets legends to inspire World Cup effort
10-May-2010 By Matt Eley Matt
A host of English sporting legends are helping lager giant Carlsberg deliver what it claims is 'probably the best team talk in the world'. The...
Carlsberg launching new TV ad
30-Apr-2010 By Robyn Lewis
Carlsberg is promising to deliver 16 sporting legends as part of a new World Cup advertising campaign, under the strapline "Probably the best team...
04-Feb-2010 By Lesley Foottit
Carlsberg has revealed the design of its limited edition World Cup glasses, which will be rolled out in time for the build-up for the event.
21-Jan-2010 By Sonya Hook
Carlsberg has revealed its strategy to help get British consumers back to the pub via this year's World Cup. The brewer, which is the official beer...
13-Nov-2009 By Ewan Turney
All home matches in the Ashes cricket series between England and Australia should be broadcast on free to air TV, a panel has recommended. The...
World Cup and European qualifiers should all be free-to-air, report says
13-Nov-2009 By James Wilmore
All football World Cup and European Championship qualifying matches involving the Home Nations should be offered live on free-to-air television, a...
05-Oct-2009 By Ewan Turney & John Harrington
Pubs will not be able to screen England's World Cup qualifier against the Ukraine, which will only be shown to online subscribers. The game is expected to be shown in a number of Odeon cinemas but will not be available to pubs.
Carlsberg announces Wetherspoon supply deal
15-Sep-2009 By Hamish Champ
Carlsberg UK has signed a deal with JD Wetherspoon that will see its beers replace Carling and Coors Light across the managed pub group's 730-strong...
Mark Daniels: So the football's over. Well done, Spain.
02-Jul-2008
But I have to say that, more importantly, it's been quite nice not having the pressure of trading through a major football tournament and I question...
Final push for end of season
29-May-2008 By Helen Bendell helen.bendell@william-reed.co.uk
The eight members of the England football squad who faced each other on opposite sides for the Champions League final between Man U and Chelsea...
Poland gets pub's support for Euro 2008
23-May-2008 By Matt Eley Matt
With the home nations failing to make it to Euro 2008 a pub in west London has decided to throw its support behind Poland. Last Friday The Belvedere,...
Busy week for England's best
20-Mar-2008 By Helen Bendell helen.bendell@william-reed.co.uk
Fabio Capello's reign as England manager started auspiciously - though previous boss Steve McClaren also won the first match of his short tenure...
'Soft drinks bigger gout risk than alcohol'
01-Feb-2008
Fizzy drinks can dramatically increase the risk of gout, it is claimed. As sales plummet over other health concerns, scientists revealed yesterday...
Full week of international action
31-Jan-2008 By Helen Bendell helen.bendell@william-reed.co.uk
England's friendly against Switzerland on Wednesday marks a lot of firsts. The side's first fixture of the year at Wembley. The first match under new...
Still plenty to smile about
17-Jan-2008
England might be out of Euro 2008 but there's plenty of other action to keep fans riveted this year, says Noli Dinkovski Prior to the game, it was...
Top Gunners get two shots
29-Nov-2007 By Helen Bendell helen.bendell@william-reed.co.uk
England football fans will have to distract themselves from disappointment at their failure to qualify for Euro 2008 with some of this week's top...
Sports Café tight-lipped on Massive Pub Company speculation
26-Nov-2007 By Hamish Champ
Sports Café, the AIM-listed sports bar operator, was remaining tight-lipped over speculation that it was poised to buy up to 25 pubs from...
Euro 2008 fate hangs in balance
15-Nov-2007 By Helen Bendell helen.bendell@william-reed.co.uk
England warm up for Wednesday's Euro 2008 qualifier with a friendly in Vienna on Friday. Whether they will be making a return trip to Austria next...
England face crucial qualifiers
11-Oct-2007 By Helen Bendell helen.bendell@william-reed.co.uk
England start a crucial week of Euro 2008 qualifiers in second place in Group E. Michael Owen and Rio Ferdinand were the scorers in the 3-0 win...
A Saturday of national sport
06-Sep-2007 By Helen Bendell helen.bendell@william-reed.co.uk
You couldn't pack much more top-quality sport into one day if you tried. This Saturday some of England's finest sportsmen will take to the grass of...
Football's calm before the storm
12-Jul-2007 By Richard Ross
Right now, for many of the world's sportsmen and women it's a case of the calm before the storm. Europe's footballers are easing themselves back...
Under-21s go on despite dismay
14-Jun-2007 By Richard Ross
Following England's 3-0 win in the crucial Euro 2008 qualifier away in Estonia, most footballers have ditched their shorts and boots in favour of...
A glorious summer of football
07-Jun-2007 By Richard Ross
Now that England's vital Euro 2008 qualifier in Estonia is out of the way, it's time for the under-21 side to step into the spotlight. Stuart...
BarTalk
29-Mar-2007
Should England manager Steve McClaren go? Alan Dreja Royal Oak Southhampton Hampshire "I don't think much of him, but I don't think he should go....
Probably the best stadium in the world
22-Mar-2007
England's most-capped player Peter Shilton helped to celebrate the new Wembley Stadium on behalf of founding partner Carlsberg by pouring the...
05-Oct-2006
The Kings Arms was packed out to welcome former England football star Phil Neal after licensee Hilary Timms won a competition run by the MA and Carlsberg. Iain O'Neil was there
On to a winner
16-Jun-2004
Alcohol and sport may not be the most obvious pairing, but sponsorship of events can create fantastic brand awareness. Adam Withrington...
Euro 2004 extra: Team effort
09-Jun-2004
Adam Withrington explains how one brewer has teamed up with a pubco to help licensees score during Euro 2004.Unless you have been living on another...
What the Sunday papers say
07-Jun-2004
Leaked documents have revealed that ministers concealed evidence that their plan for 24-hour drinking would lead to more violence in city centres....
Euro 2004: Get your kit on
25-May-2004
There's no shortage of promotional material to add to the footie atmosphere.Carlsberg is splashing out on a £10m-plus promotional campaign it...
Euro 2004: Football crazy
25-May-2004
With Euro 2004 just around the corner, be prepared to cash in on the festivities.Euro 2004 presents pubs with the best opportunity for boosting their...
Pubmaster seeks champions of the north
12-Jun-2003
Pubmaster has today revealed a new campaign to reward the unsung heroes of the Northeast of England - many of which may turn out to be its own...
Legal advice: Get in early for cup extensions
22-May-2003
Fresh World Cup licence applications are approachingby Richard Williams of thePublican.com's legal team of experts from London solicitors Joelson...
Ads miss their mark as World Cup brands fail to be recognised
17-Jun-2002
Drinks brands that associate themselves with the World Cup are struggling to get their message through to pub-goers, according to a survey carried...
Coliseum aims to be a good sport
15-May-2002
With its Sports Café opening at 6am during the World Cup, Coliseum Group will be banking on England's success. Mark Stretton reports.While the...
Cola brands spat over Beckham bottle
18-Mar-2002
While events on the pitch may well be more than two months away, the first salvo in the off-field marketing battle has been fired in the run-up to...
No licence to thrill
21-Feb-2002
Jackie Annett says pubs may not be allowed to open early for England's World Cup matchesThe 2002 World Cup kicks off in Japan and South Korea this...
Nationalism and cut-prices from drinks companies for Euro 2000
12-Jun-2000
Nationalism and cut-price drinks are being promoted as brewers and soft drinks companies seek to cash in on Euro 2000.Coca-Cola Enterprises is...
